01
Take the quiz
Two minutes. Hair history, daily rhythm, lifestyle, the vitamins you take and the ones you don't. We listen first.
2,400+ women on the waitlist / No labs. No prescriptions. Built around your scalp.
Intentionally EasyGrow the hair you want,
Grow the hair you want,
starting at the
scalp.
Let us guide you with the hair quiz and our unique intelligent scalp analysis. We'll identify your hair type, goals, and the ritual that will get you there.
Hair grows where the scalp is tended.
Most haircare is sold in aisles, by people who have never asked you a question. Folia starts the other way around: with a quiz, a scan, and a routine that is actually yours. Whether you are growing through postpartum, working with thinner strands, or just want a head of hair that feels denser by autumn, this is for you.
How it works
Start the Hair QuizThree small steps.
Quiz, scan, routine. The whole experience starts with what is true for your hair, then turns it into a practice you can actually follow.
02
Scan your scalp
A few photos from your phone. Our AI reads what's happening at the surface, the strand, and the follicle.
03
Get your routine
A morning and evening practice with products, supplements, and simple habits sequenced around your scalp. Clear, costed, and yours to follow at your pace.
Scalp ritual
The Science
Three things hair listens to.
Hair grows where these meet. We read all three from the quiz and the scan - no labs required.
Hormones
Postpartum recovery, perimenopause, the cycle, stress hormones. Hair responds to the smallest shifts long before a mirror does. The quiz reads them through the questions a doctor would ask.
Nutrition & lifestyle
Iron, ferritin, B12, vitamin D, protein, sleep, water, the seasons you live through. Surfaced as insights inside your analysis - never as a prescription.
The topical routine
What you put on your scalp and your strands, in what order, at what frequency. Curated around your goals, your budget, and the ingredients your hair is ready for.
Founders note
"To me, caring for your hair is never just about hair. It is about ritual, self-care, and the quiet confidence that comes from feeling well looked after. But for something so personal, haircare has become unnecessarily confusing.
I created Folia to bring clarity back. Through personalised questions, intelligent scalp analysis, and routines designed with care, Folia is a love letter to those who want a simpler, more beautiful relationship with their hair."
Noor Al Rubaiy, Founder
Stories
Start the Hair QuizReal women. Real routines.
"By month four I stopped seeing strands on the pillow. By month six I started seeing baby hairs at my temples."
Anna · 36 · 6 months in
"I'd tried every shampoo on the shelf. Folia was the first time anyone asked the right questions."
Saskia · 44 · 8 months in
"I didn't have a problem - I just wanted my hair longer and thicker. The routine took ten minutes. I bought four of the products on Amazon. It works."
Maya · 29 · 5 months in
Journal
Read the journal ->Better hair decisions start with better context.
Nutrition
Why ferritin belongs in the hair conversation
A plain-language look at iron stores, diffuse shedding, and why the right questions can matter before a product shelf does.
5 min readRead article
Hormones
The postpartum shed is common. That does not make it trivial.
How hormonal shifts can alter the hair cycle, and when a temporary shed deserves more careful tracking.
4 min readRead article
Scalp care
Treat the scalp like skin, not a problem to strip away
Microbiome-aware scalp care, gentle actives, and the case for consistency over aggressive routines.
6 min readRead article
Questions worth answering.
Honest answers.
What does Folia actually do?
Folia asks you the right questions, reads your scalp with AI, and builds a routine around your hair, scalp, lifestyle, and goals.
Where do the products come from?
Your routine can include scalp care, strand care, supplements, and simple lifestyle practices. Folia keeps the plan clear, sequenced, and realistic so you know what to use, when to use it, and why it matters.
How is this different from Nutrafol or Vegamour?
Folia starts with your quiz and scalp scan, then builds a wider routine around the patterns it finds. The focus is the whole system: scalp, strands, nutrition, hormones, habits, and consistency.
How long until I see results?
Hair grows about a centimetre a month. Most women in our beta noticed less shedding by week four to six, and visibly fuller hair by month three to four. Density and length take longer: six to twelve months.
Is it safe while breastfeeding or pregnant?
Yes. The quiz flags pregnancy and breastfeeding upfront, and your routine excludes anything contraindicated. If you're unsure about a specific product, your routine includes notes. We always recommend running it past your OB.
Do I need a prescription? Are there labs?
Neither. Folia is AI-led and self-directed. If your analysis turns up something that warrants a doctor, such as autoimmune flags, sudden density loss, or scarring patterns, we'll say so and tell you to see one.
What does it cost?
Folia is €12.99/month or €119.99/year. One price covers the routine, the analysis, the quarterly re-scan, and the journal. Cancel any time.
Assessment previewYour scalp is telling a clear
Your scalp is telling a clear
story.
Two minutes to start.
No labs. No prescriptions. Cancel any time.